Moët & Chandon
Jul, 2015


The world’s first-ever champagne created to be served on ice.
Moët Ice Impérial embodies the freedom and beauty of a summer party that combines fun, friends and sun.
Cool and fresh, Moët Ice breaks all the rules, bringing freshness and modernity to the next generation of luxury.


Moët & Chandon, celebrates this summer with the new #MoetIce Challenge on Instagram during July.


Users can regram the Instagram visuals with @moetchandon #MoetIce and #MoetMoment and add an Instagram filter to discover a hidden content (3 ice cubes etc) and can participate in the contest to win a M&C tasting experience.


4 photos will be posted (1 per week) and each photo will be the opportunity to offer 4 Moët & Chandon tasting experiences to fans.

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