Success & Glamour
Sharing success and glamour with the world has been our inspiration, our passion and our raison d'être for nearly three centuries.
MOËT & CHANDON CELEBRATES 270 YEARS
The legendary Moët & Chandon is celebrating 270 years as the world’s most loved champagne. For over a quarter of a millennium, the renowned French winemaker has been sharing the magic of champagne across the globe. Every glass overflows with the House’s hallmark values of history, generosity, savoir-faire, success, boldness and elegance—values still at the heart of its global appeal. Toward the end of the 18th century, Jean-Remy Moët, grandson of founder Claude Moët, became famous as the man who introduced champagne to the world. The important figures of the era, from the Marquise de Pompadour to Talleyrand to Napoleon quickly fell in love with the House’s effervescent wine. Moët & Chandon was soon the icon of success and elegance that it remains to this day.
ROGER FEDERER, THE NEW BRAND AMBASSADOR
Moët & Chandon has met its natural match in the world-famous tennis champion.
Like the legendary champagne House, Federer is an iconic symbol of global success and eternal style.
He delicately balances a modern interpretation with a respect for tradition – notably with his signature single-handed backhand that astounds his opponents and delights his fans.
His boundless ambition inspires a generation and mirrors the vision of Jean-Rémy Moët who, almost 270 years ago, founded the House’s mission “to share the magic of champagne with the world.” Roger Federer, we raise our glasses to you.
A LONG HISTORY OF GLAMOROUS FANS
Celebrating life’s triumphant moments with elegance, extraversion and sensorial pleasure is the essence of who we are. From Napoleon’s conquests to royal weddings, from Hollywood’s most dazzling event, the Oscars, to its most exclusive private parties, we are devoted to honouring accomplishment.
As we were there for the important occasions in history, we’re there for your important occasions today.
Discover how much Moët has meant to some of our famous fans
THE MARQUISE DE POMPADOUR
The Marquise de Pompadour, mistress of King Louis XV of France, one of the most powerful women of her time and a highly influential tastemaker, helped make our champagne the wine of choice throughout Europe’s royal courts. Inspired by her love of Moët & Chandon, she declared, “Champagne is the only wine in the world that makes every woman beautiful.”
Did you know that Moët Imperial, the House’s flagship champagne, owes its name to Emperor Napoleon Bonaparte?
He visited our estates in Epernay numerous times and awarded Jean-Remy Moët one of France’s highest honours, the medal of the Légion d’honneur. Legend has it that Napoleon and his troops invented the tradition of sabering open bottles of Moët to celebrate victory.
The pioneering spirit has always defined our brand, in every arena from viniculture to new ways of celebrating with champagne. It all began with our founder Claude Moët’s vision of transforming a prestigious but little known regional wine into a favourite of cosmopolitans and courtiers throughout Europe. His grandson Jean-Rémy Moët set out to conquer the market and soon transformed Moët & Chandon into an international symbol of celebration, accomplishing his lifelong goal of “sharing the magic of champagne with the world.”
Innovation has been our watchword ever since, making the world’s most glamorous wine new and exciting for each generation
PIONEERING RITUALS, PIONEERING GESTURES
Among our first emblematic gestures were the sabering of bottles and the christening of ships. The 20th century saw the arrival of yet more pioneering gestures that are still favourite traditions today. Did you know, that the exuberant spray of champagne is accredited to Moët & Chandon dating back to the celebrations of the winners of the 24-hour Le Mans race in 1967. When Dan Gurney was handed the Jeroboam of Moët & Chandon and used the bottle like a firehose and deliberately sprayed champagne over the guests. A symbol was established, and the name of Moët & Chandon was to be inextricably linked to the winners’ champagne and to explosions of joy and celebration. The champagne pyramid, the dazzling cascade of sparkling bubbles that lights up glamorous parties and receptions around the world? Moët created that overflowing symbol of festivity as well.
THE BEST OF TRADITION AND TECHNOLOGY
New technology combined with the best of traditional craftsmanship is helping us ensure that the legendary quality and style of our champagnes never falters. As nature is at the very heart of Moët, our latest advances in sustainable viniculture to preserve and protect the environment are among our proudest accomplishments.
Inventing delectably new ways of sharing magic with the world is one of most cherished commitments! Throughout our long history, Moët & Chandon has pioneered trends in bottling, glasses and exclusive, personalised editions of our champagnes. In our day, the Moët mini-flute format is now a must on the red carpets of international film festivals and Moët Imperial bottles personalised with Swarovski crystals bring a special touch to exclusive events. Our latest innovation, Moët Ice Imperial, the very first champagne especially created to be enjoyed on ice, brings our fans an all new, uniquely refreshing champagne experience.