THE NEW FRONTIER FOR SUMMER ESCAPES
Summer 2014 beckons, with its enticing promise of exclusive escapes with friends in the vibrant sun: from rooftop pool parties to beach resort celebrations to private yacht getaways. This summer, Moët & Chandon answers the call with Moët Ice Impérial. An alluring escape in and of itself, Moët Ice Impérial is a luxuriously groundbreaking take on Moët & Chandon panache.
ESCAPING CHAMPAGNE NORMS
Moët Ice Impérial breaks the traditional champagne rules – in style. The world’s first-ever champagne specifically created to be enjoyed on ice during social daytime gatherings in exclusive destinations, it perfectly represents the Maison that is renowned for its daring spirit and pioneering approach to sharing the magic of champagne. Only Moët & Chandon could innovate Moët Ice Impérial, a radically new way to enjoy champagne, thanks to its 270 years of unparalleled heritage, innovative spirit and winemaking savoir-faire!
THE ICE CHALLENGE
To celebrate summer in style, Moët & Chandon is organizing an Instagram Ice Challenge. Join us on http://www.iconosquare.com/contests/moeticechallenge to discover the three episodes:
Challenge 1 (June): Urban & Fresh
Challenge 2 (July): Sea & White
Challenge 3 (August): Pool & Style
You can also discover the Ice Challenge in the video hereafter : http://youtu.be/xR6n0rvYH-kPress downloads
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