Moët & Chandon is thrilled to introduce Yoon, creative director of fashion label AMBUSH, as the first ever artist to collaborate with the Maison on a global limited edition.
Drawing on her disruptive creativity, Yoon has redesigned the iconic Moët Impérial & Nectar Impérial Rosé champagne bottles.
Available in very limited quantities and at selected stores only, the Moët Impérial and Nectar Impérial Rosé bottles designed by AMBUSH showcase the 'rule-breaking' vision that is shared by both Yoon and Moët & Chandon.
Yoon has chosen to adorn the neck of the bottles in a sleek, deep black.
The contrasting, embossed, pure-white labels suggest a blank canvas, like a window onto the future.
This new design is symbolic of AMBUSH's minimalist aesthetics, as envisaged by Yoon.
This partnership between Moët & Chandon and AMBUSH is a real event in the Maison's history because it marks the first time in 152 years that the iconic bottle of Moët Impérial, our signature champagne created in 1869, has been redesigned by an artist.
The Maison's choice of Yoon was driven by mutual values that include a pioneering spirit, craftsmanship and transmission of know-how.
"The most challenging part of redesigning the Moët & Chandon bottle was keeping its recognizable codes while bringing my own aesthetics to this iconic champagne."
Moët & Chandon has always taken pride in its tradition of giving, which has contributed to the greatness of the Maison since 1743. This is why a portion of the profits from sales of limited-edition Moët & Chandon x AMBUSH bottles will be donated to the World Land Trust, an international conservation charity that works to protect endangered natural habitats.
The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on halting deforestation in the Ecuadorian Chocó Forest, thus helping to protect vulnerable species while combatting one of the main causes of climate change.
« Much like his champagne, as soon as Monsieur Moët enters the rooms boredom disappears. »