Moët & Chandon is thrilled to introduce Yoon, creative director of fashion label AMBUSH, as the first artist to collaborate with the Maison on a global limited edition.
Drawing on her disruptive creativity, Yoon has redesigned the iconic Moët Impérial champagne bottle.
Available in limited quantities and at select retailers, the Moët Impérial bottle designed by AMBUSH showcase the 'rule-breaking' vision that is shared by both Yoon and Moët & Chandon.
Yoon has chosen to adorn the neck of the bottles in a sleek, deep black.
The contrasting, embossed, pure-white labels suggest a blank canvas, like a window onto the future.
This new design is symbolic of AMBUSH's minimalist esthetics, as envisaged by Yoon.
This partnership between Moët & Chandon and AMBUSH marks a moment in the Maison's history because it is the first time in 152 years that the iconic bottle of Moët Impérial, our signature champagne created in 1869, has been redesigned by an artist.
The Maison's choice of Yoon was driven by mutual values that include a pioneering spirit, craftsmanship, and transmission of know-how.
"The most challenging part of redesigning the Moët & Chandon bottle was keeping its recognizable codes while bringing my own esthetics to this iconic champagne."
Moët & Chandon has always taken pride in giving, which has contributed to the greatness of the Maison since 1743. A portion of the profits from limited-edition Moët & Chandon x AMBUSH sales will go to the World Land Trust - an international conservation charity that works to protect endangered natural habitats.
The support from the Moët & Chandon x AMBUSH collaboration will directly impede deforestation in the Ecuadorian Chocó Forest, thus protecting vulnerable species while combatting one of the leading causes of climate change.
« Much like his champagne, as soon as Monsieur Moët enters the rooms boredom disappears. »