Moët & Chandon
Aug Wed, 2013

270 Years of Boldness

An avant-garde approach to business is as key to Moët & Chandon’s 270-year legacy as the House’s winemaking savoir-faire. Moët & Chandon is known for boldness: From the pioneering vision of Jean-Remy Moët—the man who introduced champagne to the world—to the House’s longstanding links with global cinema and premier sports events.

Jean-Remy Moët embraced daring techniques to make Moët & Chandon an international name. His legendary friendship with Napoleon was immortalized by the creation of Brut Impérial in 1869 to mark the 100th anniversary of the French emperor’s birth, still the House’s flagship wine and known today as Moët Impérial.

In a spirit of audacity that has flourished ever since, organizing larger-than-life events has become part of the brand’s DNA:  From illuminating the Stature of Liberty in 2006 to launching the Spirit of 1743, a magnificent hot-air balloon that toured the world in 1993 and again in 2011.

In its most recent visionary initiative, Moët & Chandon revealed global sports icon Roger Federer as the House’s new brand ambassador.  The legendary tennis champion and the legendary champagne house are now partners, both renowned for their bold moves.

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